A Million Dollar Lesson

A cab driver taught me a million dollar lesson in 
customer satisfaction and expectation. 
Motivational speakers charge thousands of dollars 

to impart his kind of training to corporate executives 
and staff. It cost me a $12 taxi ride. 

I had flown into Dallas for the sole purpose of calling on 
a client. Time was of the essence and my plan included 
a quick turnaround trip from and back to the airport. 
A spotless cab pulled up.

The driver rushed to open the passenger door for me 
and made sure I was comfortably seated before he closed 
the door. As he got in the driver's seat, he mentioned that 
the neatly folded Wall Street Journal next to me for my use. 
He then showed me several tapes and asked me what type 
of music I would enjoy.

Well! I looked around for a "Candid Camera!" 
Wouldn't you? I could not believe the service I was 
receiving! I took the opportunity to say, "Obviously you 
take great pride in your work. You must have a story to tell." 

"You bet," he replied, "I used to be in Corporate America. 
But I got tired of thinking my best would never 
be good enough. I decided to find my niche in life 
where I could feel proud of being the best I could be.

I knew I would never be a rocket scientist, but 
I love driving cars, being of service and feeling like I have 
done a full day's work and done it well. I evaluate 
my personal assets and... wham! I became a cab driver.

One thing I know for sure, to be good in my business 
I could simply just meet the expectations of my passengers. 
But, to be GREAT in my business, I have to EXCEED 
the customer's expectations! I like both the sound and 
the return of being 'great' better than just getting 
by on 'average'" 

Did I tip him big time? You bet! Corporate America's 
loss is the traveling folk's friend! 

Lessons to learn:

1) Go an Extra Mile when providing  any Service to others.

2) The is no good or bad job. You can make any job good.

3) Good service always brings good return.

  by : Petey Parker